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Director and Producer of Show Branding
and Marketing Assets
One Trillion Dollars is a Paramount+ original produced by Wiedemann & Berg Film. Based on a 90’s hit novel by Andreas Eschbach in which a young bike courier inherits one trillion dollars, but there is a catch. Is it prophecised that he will use it to save the world.
Key Art & Logo
The look and feel of this luxurious branding connotes to themes of prophecy, new wealth, old money, institutionalised power and hedonism.
The overall style is a modern take on traditional bank notes, the posing and lighting references contrived baroque compositions, with luxurious costumes and set design oozing extravagance.
The logo lends it’s weight and prestige from a Swiss bank note font and iconic note linework twists and flows between the spaces and characters.
Each main character has their own portrait with a symbolic
metaphor for the role they play in the narrative.
Digital out of home extended the collection with
the anarchistic variation.
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